MarMar Copenhagen

Denmark – MarMar Copenhagen combines so many things we love about Scandinavian children's fashion, for example wonderfully relaxed designs with clear lines and great colours as well as durability and functionality. Every part of the brand embodies founder Marlene Holmboe’s values: “I wanted to create something sensible and long-lasting". That means children's clothing from MarMar Copenhagen is the opposite of fast fashion — they use high-quality materials to produce clothing with care, and it looks and feels great for years to come.

In addition to the collections that change twice a year, MarMar Copenhagen offers parents a solid foundation of basics that are produced on demand, which they refer to as NOOS (Never Out Of Stock) products. These include fluffy rompers, warm stockings and undershirts or blankets for babies.

Marlene Holmboe, who designed clothing for well-known Danish children's brands at an early age, has the same high standards on manufacturing conditions as on the design. Over 70 percent of the materials currently in use have an Oeko-Tex® certification, and the trend is rising. MarMar Copenhagen primarily works with long-term partners who share their values. For Marlene Holmboe, if you want to create something long-lasting, you have to pay attention to every last detail.